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Giant Flyers

Every Door Direct Mail (EDDM)

Call Now: 586-381-3127

Call Now: 586-381-3127

Every Door Direct Mail

Every Door Direct Mail (EDDM)

Every Door Direct Mail (EDDM) is a powerful marketing service offered by the United States Postal Service (USPS). This service allows businesses to target specific geographical areas with their marketing campaigns, reaching potential customers in a cost-effective and efficient way. In this article, we’ll explore what EDDM is, how it works, and the benefits of using it for your business.

What is Every Door Direct Mail (EDDM)?

EDDM is a service offered by USPS that allows businesses to send targeted direct mail campaigns to specific neighborhoods or zip codes. With EDDM, businesses can select a geographic area they want to target, choose a mailing route, and send their marketing materials to every household and business on that route. This service is designed to be more affordable and accessible than traditional direct mail campaigns, which can be costly and require a mailing list.

How does EDDM work?

To use EDDM, businesses need to follow a few simple steps. First, they need to select the geographic area they want to target. USPS offers a tool called the EDDM mapping tool that allows businesses to search for neighborhoods or zip codes based on demographic data, such as age, income, and household size. Once the area is selected, businesses can choose a mailing route, which consists of a group of mailboxes that receive mail from the same mail carrier. Businesses can then design their marketing materials, which can include postcards, flyers, brochures, or letters. The design of the materials should be attention-grabbing and include a clear call-to-action. After the materials are designed, they need to be printed and bundled according to USPS specifications. Finally, businesses can take their bundles to the local post office and pay for the postage. USPS will then deliver the materials to every household and business on the selected mailing route.

Benefits of EDDM

There are several benefits of using EDDM for your business. Here are a few:

1.Cost-effective: EDDM is an affordable way to reach potential customers. Businesses only pay for the cost of printing and postage, which can be significantly less than traditional direct mail campaigns.

2.Targeted: With EDDM, businesses can target specific neighborhoods or zip codes based on demographic data. This allows them to reach potential customers who are more likely to be interested in their products or services.

3.Easy to use: EDDM is easy to use and does not require a mailing list. Businesses can select their target area, design their marketing materials, and take them to the local post office for delivery.

4.High response rate: Direct mail campaigns, including EDDM, have a higher response rate than other forms of advertising, such as email or social media. This is because direct mail is tangible and can be held and read by the recipient.

5.Brand awareness: EDDM can help businesses build brand awareness in the communities they target. By consistently sending direct mail campaigns to the same area, businesses can create a presence and build brand recognition.

Tips for a successful EDDM campaign

To have a successful EDDM campaign, businesses should follow these tips:

1.Choose the right target area: Businesses should select a target area based on demographic data and their ideal customer profile. They should also consider the size of the area and the number of mailboxes on the selected mailing route.

2.Design attention-grabbing materials: Marketing materials should be well-designed and include a clear call-to-action. They should also be attention-grabbing and stand out from other mail in the mailbox.

3.Be consistent: Businesses should send direct mail campaigns consistently to the same area to build brand recognition and awareness. They should also vary the design and messaging of their materials to keep the recipient engaged.

4.Measure success: Businesses should track.

Post Card Marketing

Postcard marketing is an effective way to reach out to potential customers and communicate your brand’s message. It involves creating and sending postcards with a promotional message to a targeted audience. Postcard marketing is a cost-effective way to advertise your products or services and build brand recognition.

In this article, we will explore the benefits of postcard marketing, how to create an effective postcard marketing campaign, and some best practices for postcard marketing.

Benefits of Postcard Marketing

1.Cost-Effective

Postcard marketing is a cost-effective way to reach a large audience. Unlike other forms of marketing, postcards are relatively inexpensive to produce and mail. Additionally, postcards do not require an envelope or any additional material, which saves on printing and postage costs.

2.Targeted Marketing

Postcard marketing allows you to target a specific audience. You can purchase mailing lists that are tailored to your business needs, ensuring that your postcards are reaching the right people. This targeted approach can increase the chances of converting recipients into customers.

3.High Response Rates

Postcard marketing has a high response rate compared to other forms of direct mail. The reason for this is that postcards are easy to read and require little effort from the recipient. A well-designed postcard with a clear message can generate interest in your business and prompt recipients to act.

4.Increased Brand Recognition

Postcard marketing can increase brand recognition. By consistently sending postcards to your target audience, you create a brand image that is memorable and recognizable. This brand recognition can lead to increased customer loyalty and repeat business.

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